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Creating Posts

How to compose, schedule, and publish social media posts with ShareWiseAI

The Compose screen is where you create, schedule, and publish your social media content. This guide covers everything from writing your first post to using AI generation and scheduling.

The Compose Screen

Go to Compose in the navigation to open the post editor. The screen is divided into two main areas:

  • Left side -- The editor where you write your post, select platforms, add media, and set your schedule
  • Right side -- The AI Generate panel for creating content with AI assistance

Selecting Platforms

At the top of the editor, you will see buttons for each connected platform (Facebook, Instagram, LinkedIn, YouTube, X, Threads, Pinterest, TikTok). Click a platform to select or deselect it.

  • Selected platforms are highlighted in navy blue
  • You can select multiple platforms to publish the same post everywhere at once
  • Character counters appear below the text editor showing your character count against each platform's limit

Writing Your Post

Type your content in the main text editor. As you write, the character counters update in real time:

  • Facebook: Up to 63,206 characters
  • Instagram: Up to 2,200 characters
  • LinkedIn: Up to 3,000 characters
  • X (Twitter): Up to 280 characters
  • YouTube: Varies by content type
  • Threads: Up to 500 characters
  • Pinterest: Up to 500 characters
  • TikTok: Up to 2,200 characters

If your text exceeds a platform's limit, that counter turns red. You can shorten your text or deselect that platform.

Adding Media

In the Media section, you can upload images, videos, and GIFs to attach to your post.

  • Click to upload or drag and drop files
  • You can attach up to 10 media files per post
  • Supported formats include JPG, PNG, GIF, MP4, and more
  • Instagram requires at least one image or video -- a warning appears if Instagram is selected without media

Tips for media:

  • Use high-quality images that represent your church well
  • Square images (1080x1080) work well across most platforms
  • Vertical images (1080x1350) perform best on Instagram and Pinterest
  • Keep videos under 60 seconds for best engagement on most platforms

Adding a Link

Enter a URL in the Link URL field to include a link with your post. ShareWiseAI automatically adds UTM tracking parameters when the post is published, so you can track which social media clicks lead to website visits.

Assigning to a Campaign

If you have created campaigns (available on Pro and above), you can assign the post to a campaign using the Campaign dropdown. This helps you organize related posts -- for example, all posts for your Easter sermon series or a church event.

AI Content Generation

The AI Generate panel on the right side of the Compose screen is one of ShareWiseAI's most powerful features. Here is how to use it:

  1. Describe what you want -- Enter a prompt like "Invite families to our church picnic this Saturday at noon in the park" or "Share a devotional thought about Psalm 23"
  2. Click Generate -- The AI creates platform-optimized content
  3. Review the result -- The generated text is tailored to the platforms you have selected, with appropriate length, tone, and hashtags
  4. Click Insert to use the text, then edit as needed

The AI understands church context and generates content that sounds warm, inviting, and appropriate for ministry communication. It respects character limits for each platform and adjusts the style accordingly.

AI generation limits by plan:

  • Free: 5 generations per month
  • Pro: 50 generations per month
  • Business: Unlimited
  • Agency: Unlimited

Scheduling Options

At the bottom of the editor, choose when to publish:

Post Now

Select Post Now and click Publish Now to send your post immediately to all selected platforms. A confirmation dialog shows a summary of what will be published and where.

Schedule for Later

Select Schedule and pick a date and time using the date-time picker. The scheduled time must be in the future.

Click Schedule Post to confirm. Your post will be published automatically at the scheduled time.

Scheduling tips:

  • Post when your audience is most active -- typically mid-morning or early evening
  • Space out your posts throughout the week rather than posting everything on Monday
  • Use the Content Calendar to see what is already scheduled and avoid gaps or overlaps

Saving Drafts

Click Save Draft at any time to save your work without publishing or scheduling. Drafts appear on your dashboard and can be edited, scheduled, or published later.

Platform Previews

Below the editor, you will see preview cards for each selected platform. These show approximately how your post will look on each platform, helping you catch any formatting issues before publishing.

Content Repurposing

On Pro plans and above, you can repurpose existing content. Turn a blog post, sermon transcript, or illustration into social media content without starting from scratch. Use the AI Generate panel with a prompt like "Turn this sermon excerpt into a Facebook post and an Instagram caption" to get platform-optimized versions.

Best Practices for Church Social Media

  • Be consistent -- Post at least 3-4 times per week to maintain visibility
  • Mix your content -- Alternate between announcements, devotionals, behind-the-scenes, and community highlights
  • Use images -- Posts with images get significantly more engagement than text-only posts
  • Ask questions -- Posts that invite responses (prayer requests, discussion questions) build community
  • Share stories -- Highlight how your church is making a difference in people's lives
  • Plan ahead -- Use campaigns and the content calendar to plan a month at a time